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Speaker Confirmed for Asia-Pacific Conference 2010

December 14, 2009

Mr. Todd Sampson, CEO of Leo Burnett and Co-Creator of Earth Hour

Todd SampsonTodd Sampson is the CEO of Leo Burnett, one of Australia’s top creative advertising agencies and the break-out star of ABC’s hit TV show The Gruen Transfer. Todd was ranked as the most influential advertising executive in Australia by the Australian Financial Review, listed in the most influential men under 45 by Men’s Style and nominated for ‘GQ Man of the Year.’

Todd Sampson is one of the few CEOs in Australia to come from a strategic background. He has been a managing partner and head of strategy for over 10 years and during that time has helped lead some of the most successful and creative agencies in the world. Todd is also one of the most awarded strategists behind some of Australia’s highest profile work.

He is the co-creator of the Earth Hour initiative, which has been recognised as one the best ideas in the world. The campaign won the Titanium Lion at Cannes, was awarded the Yahoo Chair for Innovation and B&T’s Creative Campaign of the Year in Australia. In 2009, Earth Hour was the biggest environmental movement in history with over 1 billion people participating in over 4000 cities around the world.

Outside of work, Todd enjoys mountain climbing. After roughly two months, eight trips through the ice fall, over a dozen snow storms, two attempts on the summit, snow blindness, near starvation, falling into a crevasse, two avalanches and losing 15 kg, he managed to complete his unguided ascent to the top of Mount Everest.

Click here for the full list of speakers confirmed so far.

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